Attrace (ATTR) – ICO rating and details

About Attrace

Attrace is the first fully decentralised affiliate marketing platform. The only one in online marketing with 

  • Entirely custom made blockchain build from scratch (!)
  • A fully open network
  • Capable of registering and auditing any advertisement click on chain in that way solving all trust, transparency and tracking problems as well as reducing fees with ~95% and
  • Real economical traction to be expected by the end of 2018

What is Affiliate marketing

  • In affiliate marketing, a Publisher website advertises a Merchant product and directs the generated clicks/referrals towards the Merchant. Only when Merchants closes a sale it will pay the Publisher a commission.
  • Arguably this should be the logical endpoint for a major part of all online marketing expenditures globally: Payment based on sales achieved!
  • For now, at ~5% market share ($13 Billion a year), affiliate marketing remains a small part of the total online advertising market ($260 Billion a year), predominantly due to technical and trust issues between the parties involved. This concerns especially the middleman between the Publishers and the Merchants: the Affiliate Network.
  • Affiliate Networks track all clicks/referrals/leads/sales generated and arranges all payments. In return they take a 10-25% cut of the commissions paid by the Merchant to the Publisher.

 Why is Attrace unique

  • Attrace is the only affiliate marketing blockchain project that tracks and attributes every individual click/referral of a prospect, sale or no-sale, which means insights and statistics which are impossible to manipulate. If you can’t do that then using the blockchain for affiliate marketing in our view defeats the purpose. Not tracking all clicks/referrals means you cannot solve the main problems with affiliate marketing: tracking and trust issues.
  • Attrace is the only affiliate marketing project with a fully dedicated blockchain built from scratch (in Golang by Google), it is not a fork of anything. All other initiatives are using ETH which we believe in practice is not going to work (network speed problems, very high running costs and operational risk).
  • Attrace is a fully open network where all users can track at all times all registered clicks/referrals/leads/sales of all advertisements.
  • Live before end 2018 with immediate real economical traction via strategic traffic of founders team resulting in immediate Attrace (ATTR) token usage driven by the actual end-users of the platform.

Why invest in Attrace

  • very strong user case, it is solving a problem (not just adding value) in a $13Billion a year market 
  • a user case you can only solve by using the key features of blockchain
  • strong tech team, fully custom made blockchain is almost completed, will go live in October
  • real economic traction to be expected by the end of 2018

We would also like to emphasise once more that Attrace is fully registered in the Netherlands, meaning fully compliant with all Dutch and European data security, legal and tax regulations. This has been decided for two reasons:

  • Protection of the investors/contributors in terms of liability of founders.
  • Attrace is a B2B solution. The sole challenge for Attrace will be to attract large old fashioned financial institutions as Merchants (banks / insurance companies). This will go easier in terms of compliance when being registered in the Netherlands vs some of the more exotic locations. This also once more confirms Attrace looks beyond the ICO and is actually planning to go live with market adaptation before the end of 2018. 

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